B2B Intent Data & Buyer Intent Signals
Find the companies that are actively researching topics related to your product, and reach them while they are in market.
B2B intent data shows which companies are researching topics related to what you sell. Excelsior tracks research activity across thousands of B2B purchase topics and flags accounts whose interest in your topics rises above their normal level.
Your sales and marketing teams can use these signals to prioritise accounts, personalise outreach and time campaigns to when a buying committee is actively evaluating solutions. Intent signals can be combined with our lead generation and ABM programmes or delivered to your CRM on their own.
What You Get
Topic selection
We help you choose the purchase topics that match your product and competitors.
Account intent scoring
Accounts are scored by how strongly their research activity rises on your topics.
Firmographic filters
Signals filtered by industry, company size, region and your account lists.
Contact enrichment
Add verified decision-makers at the accounts showing intent.
Sales alerts
Regular account lists or alerts that tell SDRs who to contact first.
CRM integration
Signals delivered to Salesforce, HubSpot or as CSV for your workflows.
How the Programme Runs
Choose topics
Select the research topics that signal interest in your solution.
Set your filters
Apply industry, size, region and target account filters.
Score accounts
Accounts with rising research activity are identified and scored.
Add contacts
Verified buying-committee contacts are added where you need them.
Act on signals
Sales and marketing prioritise outreach to in-market accounts.
A Good Fit If You Are…
- SDR teams that need to know which accounts to call first
- ABM programmes that want to time campaigns to buying windows
- Marketing teams looking to cut wasted spend on out-of-market accounts
- Companies tracking interest in competitor or category topics
- Revenue teams building account prioritisation into their CRM
- Lead generation programmes that want intent-based targeting
Frequently Asked Questions
What is B2B intent data?
B2B intent data is information about which companies are researching specific topics online. A rise in research on topics related to your product suggests the company may be evaluating a purchase.
How do you use intent data in sales?
Sales teams use intent signals to decide which accounts to contact first and what to talk about, focusing effort on companies that are already researching a problem you solve.
Is intent data available at contact level?
Intent signals are measured at account level. We add verified contacts at those accounts so your team knows who to reach.
Can intent data be combined with lead generation?
Yes. Intent signals can be used to target lead generation, content syndication and ABM programmes at in-market accounts.
How often is intent data refreshed?
Signals are refreshed regularly and delivered on the schedule that fits your sales process, such as weekly account lists.
Often Combined With
Plan Your B2B Intent Data Campaign
Tell us who you want to reach. We'll reply with audience availability, a delivery timeline and a campaign plan.