B2B Content Syndication Services
Get your whitepapers, eBooks, reports and webinars in front of verified decision-makers who match your target profile, on a cost-per-lead basis.
Content syndication is one of the most reliable ways to generate B2B leads on a cost-per-lead (CPL) basis. We promote your gated content to professionals who match your target job titles, industries, company sizes and regions, and you receive the details of people who download it and meet your criteria.
Every download can include custom qualifying questions, and leads are checked by phone and email before delivery. Leads that do not match your filters are replaced free, so you only pay for leads that fit.
What You Get
Any content format
Whitepapers, eBooks, research reports, case studies, infographics and webinars.
Precise filters
Job title, seniority, industry, company size, revenue and geography.
Qualifying questions
Add your own qualifying questions to every lead form.
Secondary verification
Downloads checked by phone and email before they are delivered.
Pay per qualified lead
You pay only for leads that meet the criteria we agreed on.
Real-time delivery
Leads delivered daily or in real time to your CRM or marketing automation.
How the Programme Runs
Share your content
Send the asset and the profile of the people you want to reach.
Agree filters & questions
We set targeting filters, volume and qualifying questions together.
Promote the asset
Your content is promoted to matching professionals in our audience.
Verify downloads
Each download is checked against your criteria by phone and email.
Deliver leads
Qualified leads arrive in your CRM with full contact and answer data.
A Good Fit If You Are…
- B2B companies with whitepapers, eBooks or research ready to promote
- Marketing teams with cost-per-lead budgets and volume goals
- Brands building top-of-funnel pipeline in new regions
- Teams that need GDPR-aware, consent-based lead capture
- Event and webinar teams that need registrations from the right roles
- Companies running multi-asset nurture programmes
Frequently Asked Questions
What is content syndication in B2B marketing?
Content syndication means distributing your gated content, such as whitepapers or reports, through a partner that promotes it to a targeted professional audience and delivers the people who download it as leads.
How does cost-per-lead pricing work?
You agree on a price per lead and the criteria a lead must meet. You pay only for leads that match those criteria; leads that do not are replaced.
Can I add my own qualifying questions?
Yes. Custom questions can be added to the lead form, and the answers are delivered with each lead.
How are content syndication leads verified?
Each download is checked for a valid business email and a matching job title and company, with a phone check where agreed.
What content works best for syndication?
Practical, problem-focused assets such as research reports, buyer guides, benchmark studies and how-to whitepapers usually perform best.
Often Combined With
Plan Your Content Syndication Campaign
Tell us who you want to reach. We'll reply with audience availability, a delivery timeline and a campaign plan.