πŸ“° Newsletters & Data Hubs

B2B Email Marketing & Outreach Services

Persona-based email campaigns that reach the right decision-makers, land in the inbox and turn replies into sales conversations.

Outbound email campaignsSPF / DKIM / DMARC setupPersonalised copyMeeting booking
B2B Email Marketing services by Excelsior Research

Our B2B email marketing services cover the full outbound process: building a verified target list, writing persona-based sequences, setting up sending infrastructure and managing replies until a meeting is booked.

Deliverability comes first. We configure SPF, DKIM and DMARC, warm up sending domains and monitor inbox placement throughout the campaign, so your messages reach decision-makers instead of spam folders. Every email includes a clear unsubscribe option, and opt-outs are honoured across all campaigns.

What You Get

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Verified target lists

Contacts built to your ICP and email-verified before sending.

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Persona-based copy

Sequences written for each role, with personalisation by company and industry.

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Deliverability setup

SPF, DKIM and DMARC configuration, domain warm-up and placement monitoring.

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Multi-step sequences

Follow-ups timed and varied to earn replies without over-mailing.

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Meeting booking

Positive replies handled and meetings booked into your team’s calendars.

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Compliance built in

CAN-SPAM, GDPR and CASL requirements respected, with unsubscribe in every email.

HOW IT WORKS

How the Programme Runs

  1. Define personas

    Agree on target roles, industries and the message for each.

  2. Set up infrastructure

    Configure domains, authentication and warm-up.

  3. Write sequences

    Draft and approve personalised multi-step email sequences.

  4. Launch & monitor

    Send in controlled volumes and track deliverability and replies.

  5. Book meetings

    Handle replies and pass qualified conversations to sales.

A Good Fit If You Are…

  • B2B companies that want outbound pipeline without hiring a full SDR team
  • Sales teams that need meetings with specific job titles
  • Companies whose emails are landing in spam
  • Startups testing a new market or message
  • Marketing teams running account-based email programmes
  • Agencies that need an outbound delivery partner

Frequently Asked Questions

Is cold email legal for B2B?

Yes, when it follows the rules for each region: relevant business messages, accurate sender details, a working unsubscribe link and prompt handling of opt-outs. We follow CAN-SPAM, GDPR and CASL requirements.

How do you protect email deliverability?

We set up SPF, DKIM and DMARC, warm up sending domains, verify every address before sending, control daily volumes and monitor inbox placement throughout the campaign.

Do you write the email copy?

Yes. Our team writes persona-based sequences, which you review and approve before anything is sent.

Can you book meetings directly into our calendar?

Yes. Positive replies can be handled by our team and meetings booked straight into your sales team’s calendars.

How is email outreach different from content syndication?

Email outreach starts conversations directly with chosen contacts. Content syndication captures people who download your content. Many programmes use both.

Plan Your B2B Email Marketing Campaign

Tell us who you want to reach. We'll reply with audience availability, a delivery timeline and a campaign plan.