Excelsior Research 2026 Media Kit
Demand Better.
Architecting High-Velocity B2B Pipelines, First-Party Audiences & Intent Intelligence.
Dedicated to a deeper understanding of buyer behavior.
We help marketers understand what buyers are already telling them through owned publications, contact-level infrastructure, and first-party evidence.
A verified first-party B2B audience built, cleansed, and maintained continuously by Excelsior.
Editorial environments spanning FinTech, RevTech, MarTech, HRTech, IT-Tech, and CXO leadership.
A decade of verified campaign outcomes, opt-in syndication, and buying committee telemetry.
1,500 enterprise buying committee leads and 1,500 CMOs surveyed in 2026 benchmarks.
Most buying behavior happens before a hand raise.
Traditional marketing systems only capture what breaks the surface. Excelsior reveals the other 95%.
The Traditional Visibility Gap
• Hand-Raises Only: Standard CRM/MAP only registers buyers when they fill a form or book a demo.
• Late Detection: By the time a lead reaches an SDR, 70% of the buying decision is already made.
• Disconnected Accounts: Single leads obscure the other 6 to 10 stakeholders researching quietly.
THE BUYER JOURNEY ICEBERG MODEL
• Anonymous Research: Unidentified IP visits across 6 Owned Publications
• Vendor Shortlisting: Dwell time on comparison guides & playbooks
• Buying Committee Slack: Multiple stakeholders downloading briefs
• Purchase Intent Surges: Real-time surge on 12,000+ B2B topics
Buyers are always communicating.
Content consumption, website activity, media engagement, editorial research, email behavior, and buying-committee activity each reveal part of the story.
Whitepapers, research reports, and technical briefs read.
Product page visits, pricing views, and documentation reviews.
Interactions with high-relevance ABM display & paid search.
Click-throughs, newsletter reads, and sequence replies.
Third-party review sites and analyst comparison guides.
Multi-stakeholder consensus building within target accounts.
Six dimensions that help us understand buyer behavior.
Excelsior provides one unified, connected view across all engagement channels.
Know who matters. 34M+ verified records mapped by industry, revenue, and tech stack.
Know who's engaging. Exact names, verified emails, phone extensions, and job roles.
Know what's changing. Real-time purchase intent surge across 12,000+ B2B topics.
Know what resonates. Granular asset consumption metrics, read depth, and dwell time.
Know where buyers are going. Cross-channel touchpoints tracking early evaluation to shortlist.
Know what drives results. Closed-won revenue attribution, pipeline velocity, and CAC ROI.
When signals become visible.
Most demand generation stops at the lead. Signal-led demand generation starts much earlier.
IP visits & surges.
Content downloads.
34M+ ID Graph match.
Intent scoring.
SDR & ABM launch.
Feedback loops.
A connected view of buyer behavior.
Most solutions address one part of the journey. Excelsior brings audience, media, content, identity, and reporting together.
34M+ First-party verified records with phone & email accuracy SLA.
6 Owned high-authority industry hubs reaching active buyers.
Real-time surge tracking across 12,000+ purchase topics.
Syndication, bespoke whitepapers, and interactive experiences.
Excelsior Unified Identity Graph & Multi-Touch Pipeline Intelligence.
Contact-level journey attribution, closed-won ROI analysis.
Built on real buyer visibility.
Excelsior is built on owned data, audience, and identity infrastructure.
Verified B2B decision makers across global enterprise accounts.
Strict compliance with ISO 27001, SOC-2, GDPR & CCPA.
Q1 2026 enterprise client renewal and account expansion.
Zero third-party list brokerage. 100% replacement guarantee.
Precision mapping from anonymous intent to named executives.
Proven delivery track record across 1,200+ tech enterprises.
Trusted environments create trusted engagement.
Put your message where trust already exists inside editorial publications your audience already reads.
Targeting CFOs, Treasury Heads, Neobanking architects & Risk officers.
Targeting CROs, VP Sales, RevOps Leads & Sales Enablement architects.
Targeting CMOs, VP Demand Gen, ABM Directors & Marketing Ops.
Targeting CHROs, VP Talent Acquisition & People Analytics managers.
From brand building to buyer understanding.
Excelsior helps marketers create and understand buyer engagement across four key revenue outcomes.
Become known before buyers enter the active purchasing market. Surround target ICP accounts across digital channels.
Turn attention into meaningful interaction through syndicated assets, research briefs, and interactive display.
Convert signals into sales pipeline opportunities with MQL, HQL, and BANT-qualified decision maker deliveries.
Connect campaign activity to real buying behavior with journey reporting, attribution metrics, and intent telemetry.
Build awareness: Reach priority audiences across premium environments.
Reach in-market buyers across premium digital placements.
Target named decision-makers at priority accounts.
Extend your brand into streaming environments your buyers watch.
Get your message inside editorial newsletters buyers trust.
Show up in the publications buyers turn to when researching.
Increase visibility among future buyers before they enter purchasing cycles.
Generate engagement: Capture meaningful contact-level interactions.
Get your whitepapers and research in front of in-market buyers actively researching solutions like yours.
Deliver multi-asset content across the full funnel and get journey data showing buyer stage progression.
Turn ad impressions into two-way interactions that reveal what buyers really care about.
A curated content destination that keeps buyers engaged and generates high-fidelity intent signals.
Create demand: Convert signals into verified sales pipeline.
Content, display, email, and retargeting running together as one connected buyer journey, tracked at contact level.
Qualified leads delivered to your pipeline, from top-of-funnel awareness all the way to confirmed BANT conversations.
Segmented email programs that keep buyers engaged and help your sales team know exactly where to pick up the conversation.
Re-engage accounts that have already interacted with your brand using real-time intent triggers from actual behavior.
Understand what's working: Connected reporting explaining progress.
Capture contact-level engagement, dwell time, and content consumption path where available.
Connect engagement across all media channels, time horizons, and stakeholder personas.
See which specific known decision-makers are interacting and what topics they care about.
Understand which content, audiences, and channels are contributing to your desired closed-won outcomes.
Programmatic Nurture™
An always-on program that turns buyer engagement into a connected signal stack.
Programmatic Nurture connects content, media, email, intent, and first-party website behavior around the same buyers over time. Every interaction adds another piece to the picture.
THE CONTINUOUS CYCLE: Engage → Observe → Understand → Respond → Learn.
Content creation services: Built to engage, not just deliver.
Comprehensive industry deep-dives and actionable frameworks.
Technical and research papers establishing market authority.
Visual explainers and executive interview snippets.
High-conversion live and on-demand expert panel discussions.
Visual data storytelling simplifying complex B2B concepts.
High-CTR nurture copywriting and liquid persona messaging.
High-converting, mobile-responsive asset delivery hubs.
Personalized benchmark scores and ROI assessments.
The receipts: Real names, real numbers.
Needed higher-quality enterprise opportunities.
Needed nurtured sales-ready leads.
Demand engine for global portfolio.
Needed measurable global demand.
Needed visibility beyond anonymous traffic.
Partner campaign launched in days.
Why Clients Stay
"From a marketing standpoint, it's crucial to have a partner committed to long-term goals and meaningful results. I'm confident that with Excelsior Research, we're steering our enterprise marketing strategy in the right direction."
A simple process. Continuous optimization.
No black boxes. Reporting and optimization happen in the open, alongside your team.
Align on target ICP, revenue goals, and timeline.
Map buying committee roles, topics & intent signals.
Select syndication, nurture, and channels.
Deploy campaigns with real-time telemetry.
Attribution feedback feeds next scale cycle.
What are your buyers trying to tell you?
Most marketing teams are drowning in activity and starving for insight. We help you understand what buyers are actually doing so you can make better decisions, create better experiences, and generate better outcomes.